Design Thinking Workshop
Advancing CX strategy for a leading electronics innovator.
Project Overview
This was an innovation workshop tailored 1.5-day immersive learning experience designed for the company’s Customer Experience (CX) Innovation team during their inspiration trip to San Francisco. Hosted at IDEO, the workshop aimed to equip participants with actionable tools and strategies for applying cutting-edge methodologies to their work.
The agenda was built around three key focus areas:
Using Design Thinking in B2B Settings
The Influence of Generative AI on Design
Integrating and Applying Learnings
Challenge:
This company’s CX Innovation team sought to enhance their approach to B2B customer experience design by integrating Design Thinking and exploring the potential of Generative AI.
However, they faced challenges in translating these innovative frameworks into practical, actionable strategies for complex, system-wide needs, especially for their B2B structure. The team needed a hands-on, focused experience to gain tools, overcome organizational barriers, and confidently apply these methodologies to drive meaningful CX innovation in their work.
Team:
1 Communications Designer, 1 Interaction Designer
My Role:
Interaction Designer, Workshop Producer
Duration:
1 week
Execution
The CX Innovation Workshop was a meticulously planned and executed event designed to make sure we provided a seamless and impactful learning experience. Over the course of a week, we produced the event, curated resources, and ensured every detail was in place for the 1.5-day workshop. Key elements included:
Q&A Panel with IDEO Leaders: Six IDEO leaders participated in a panel discussion, sharing their expertise and answering questions to provide deep insights into design thinking and innovation.
Expert Insights on Generative AI: A Generative AI expert showcased emerging technologies and tools, offering hands-on demonstrations of cutting-edge applications relevant to design and CX.
Interactive Experiences: Participants explored innovation in action, including a ride in a Waymo self-driving vehicle, to inspire new perspectives on technology and design.
Comprehensive Design Thinking Sessions: We provided an overview of design thinking tailored to B2B settings, supplemented by case studies from IDEOers who shared real-world applications and results.
Reflection and Integration Activities: Dedicated moments and resources for reflection helped participants solidify their learnings and develop actionable plans for integrating them into their work.
Event Production: From crafting the workshop deck to coordinating logistics like food and event flow, we ensured everything ran smoothly, allowing the participants to fully engage with the content and experiences.
By combining expert-led discussions and hands-on activities we created a workshop environment that fostered learning, inspiration, and actionable takeaways for the CX Innovation team.