Designing for behavior change in consumer health

This [confidential] metabolic health MVP app aimed to support general consumers in achieving better long-term health outcomes. However, it was struggling to engage users meaningfully. IDEO was engaged to conduct a deep UX audit, align on principles for design excellence, and deliver refined prototypes of the app’s core flows – with a focus on personalization, education, and behavior change. Our work aimed to bridge the gap between clinical utility and human-centered design.